BLACK by UNIQLO
Me and a friend created the brand BLACK by UNIQLO, where we created the logo and the Spring/Summer 2014 lookbook. BLACK by UNIQLO is a luxury sub brand to UNIQLO based on solid colors and quality textiles. UNIQLO is an asian brand, and in asian culture the color black is associated with water, usually symbolised by a black tortoise. We used the warm gradients in the lookbook to symbolise Spring/Summer.